Hook is a setup, not a payoff.
Viewers arrive expecting the value statement immediately. The first three seconds spend 2.1s on a greeting and a generic "today I want to…" framing. By the time the actual topic surfaces at 0:02.4, the swipe instinct has already fired.
Fix
Open on the single most concrete sentence: "I tested 14 hooks last month — only one of them worked." Cut the greeting entirely. Move the face to 0:03, after the promise.